Flexwise

Flexwise.co is a pioneering fitness app brand with a mission to revolutionize the fitness journey by fostering powerful, personalized connections between trainers and clients

Branding 360, Graphic Design, print designs, user experience design, user interface design, Website Design

Project Description

Everlance took an exciting challenge with FlexWise to revamp its brand identity, website, and app UI/UX, aiming to make a significant impact in the fitness app market. Our goal was to craft a unique and memorable brand that resonates with fitness enthusiasts and professionals alike, by offering a seamless and intuitive online experience. We focused on a motivational, inclusive, and friendly tone throughout the brand's voice and visual style, intending to inspire and engage our target audience at every touchpoint.

timeline

9 weeks

team member

11 team member

problem & solution

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

From the outset, we recognized FlexWise required more than a simple update; it needed a transformation that resonated deeply with both the brand and its audience. By delving into FlexWise's objectives, target market, and the broader fitness context, we identified their unique position and potential. Our strategy was to develop a distinct brand identity and a straightforward yet compelling website focused on user experience. Throughout the process, we aimed for consistency and relevance across all digital platforms, ensuring that every interaction with FlexWise was meaningful and effective. Our mission was to create a brand experience that would not only stand out but also become beloved and trusted by its community.

Teaming up with Everlance was a game-changer for FlexWise. They totally got our vibe and made our branding, website, and app feel just right. Super friendly and creative, they turned complex ideas into something clear and cool.